Be The First To Know
Join Our Newsletter
Your dream clients are looking for you right now.
But are you easy to find? If your ideal client did a quick Google search for what you do, would your website pop up on the first page of results? Clients need that clear signal from you. Without it, they may never know you exist.
How do you stand out and get their attention?
Clients are bombarded with choices. Creative businesses and marketplaces around the world are vying for their attention, competing for opportunities, and collectively driving prices down. Standing out to clients is near impossible when you're a needle in a stack of needles.
Position your business as the only option.
If you want to stand out in a sea of “we do that, too” businesses, you have to be the only one. Not one of many. When you clearly communicate who you want to work with and the services you specialize in, your ideal clients will be knocking on your virtual door excited to learn more.
Get noticed, then hired.
Stand out to clients looking for exactly what you do. Close more of the opportunities you want to work on, and none of the ones you don't.
Gain clients' trust.
Clients trust and expect quality from people who are experts at what they do. And when you niche down and specialize, you'll communicate your expertise loud and clear.
Stay in demand.
Gain the market advantage and be seen as an expert. Be the first business that comes to clients' minds when they need your services.
Make it easier for clients to find you.
Narrow your positioning to generate qualified leads. Get specific on what you do and who you do it for to attract your ideal clients and projects you want to work on.
Get known, and get noticed.
Intentionally put your business in front of your ideal clients in the right place and at the right time. Learn how to effectively market your business so prospects are engaged, interested, and aware of what you do.
Get specific.
With the exercises included, you'll be able to select your niche, deepen your expertise, write your elevator pitch, identify your ideal clients, and more.
Inside this course:
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
Make it easier for clients to find you.
Narrow your positioning to generate qualified leads. Get specific on what you do and who you do it for to attract your ideal clients and projects you want to work on.
Get known, and get noticed.
Intentionally put your business in front of your ideal clients in the right place and at the right time. Learn how to effectively market your business so prospects are engaged, interested, and aware of what you do.
Get specific.
With the exercises included, you'll be able to select your niche, deepen your expertise, write your elevator pitch, identify your ideal clients, and more.
Inside this course:
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
Make it easier for clients to find you.
Narrow your positioning to generate qualified leads. Get specific on what you do and who you do it for to attract your ideal clients and projects you want to work on.
Get known, and get noticed.
Intentionally put your business in front of your ideal clients in the right place and at the right time. Learn how to effectively market your business so prospects are engaged, interested, and aware of what you do.
Get specific.
With the exercises included, you'll be able to select your niche, deepen your expertise, write your elevator pitch, identify your ideal clients, and more.
Inside this course:
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
Make it easier for clients to find you.
Narrow your positioning to generate qualified leads. Get specific on what you do and who you do it for to attract your ideal clients and projects you want to work on.
Get known, and get noticed.
Intentionally put your business in front of your ideal clients in the right place and at the right time. Learn how to effectively market your business so prospects are engaged, interested, and aware of what you do.
Get specific.
With the exercises included, you'll be able to select your niche, deepen your expertise, write your elevator pitch, identify your ideal clients, and more.
Inside this course:
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
My creative business stayed in demand for two decades thanks to our positioning.
When I first opened Blind in 1995, we originally positioned ourselves as a motion design studio.
We were one of the few experts in the competitive Los Angeles market who could charge a premium for motion graphics.
But as time went on, we had to reposition our business numerous times.
For the next decade, we made award-winning commercial work. We became known for the content of our portfolio—like the visual effects for in the music video for "Crazy" by Gnarls Barkley—and were sought after for that type of work.
As time went on, competition flooded the market, and suddenly there were more options to choose from than our studio.
The internet disrupted TV advertising dollars. Lowering the demand for the work we made, and the average budget size for projects.
We were slowly becoming obsolete.
In 2015, we repositioned Blind from a motion design studio to a brand strategy design consultancy to fill the gap in the market between strategic thinking and solid design execution.
We shot up to page one of the search results for "brand strategy." Clients came to us searching for solutions to bigger problems—with bigger budgets.
As the world changed, we adapted to it. We were able to keep the lights on and our doors open through challenging, life-changing events: the dot-com bubble burst, 9/11, the recession of 2008, the fall of TV advertising, and more.
We pivoted time and time again, successfully moving with the market, while many of our competitors had to shut down.
We stayed in demand because of our positioning.
My goal throughout this course is to teach you how to put your business in front of the right people, in the right place, and at the right time. When you define your niche and nail your positioning statement, clients will see your business as the one-and-only for them, and keep you in demand, no matter how the world's turning.
If you're ready to position your creative business above the look-alikes and consistently attract better clients, I'm excited to show you how.
If you're ready to work on projects you love with the clients you want, this course is for you.
In this course, Chris Do will equip you with the positioning and marketing techniques to be seen as an expert in a crowded market. Whether you're a freelancer, entrepreneur, marketer, or a creative in any industry, this course is for you if you:
- Want to build a marketing strategy that attracts your dream clients
- Are ready to stand above the competition
- Wish you could work exclusively on the projects you want
- Dream of charging more for your creative services
- Want to be seen as an expert and trusted partner by clients
Positioning & Marketing
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
Positioning & Marketing
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
.png)
.webp)
Positioning & Marketing
Put your creative business in front of your ideal clients in the right place and at the right time.
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look go
Get noticed, then hired.
Stand out to clients looking for exactly what you do. Close more of the opportunities you want to work on, and none of the ones you don't.
Gain clients' trust.
Clients trust and expect quality from people who are experts at what they do. And when you niche down and specialize, you'll communicate your expertise loud and clear.
Stay in demand.
Gain the market advantage and be seen as an expert. Be the first business that comes to clients' minds when they need your services.
The positioning and lead generation modules enabled me to laser-focus my niche as 'the only marketing agency dedicated to long-standing fintech firms.' I’m more confident than ever in my own skills and abilities, which translates into more productive and fun conversations with current and prospective clients.
The positioning and lead generation modules enabled me to laser-focus my niche as 'the only marketing agency dedicated to long-standing fintech firms.' I’m more confident than ever in my own skills and abilities, which translates into more productive and fun conversations with current and prospective clients.
We recently decided to reposition our company as branding for music influencers and educators. We knew we needed to specialize and module two helped us see what we wanted to do, and who we wanted to work with. The exercises in the bonus videos helped us conduct in-depth research in the industry so we knew current trends and gaps. We're not social people at all, so the nudge in those videos to talk to people is what ultimately landed us the job. We've only implemented 3.5 modules and are already seeing the business we envision taking shape.
We recently decided to reposition our company as branding for music influencers and educators. We knew we needed to specialize and module two helped us see what we wanted to do, and who we wanted to work with. The exercises in the bonus videos helped us conduct in-depth research in the industry so we knew current trends and gaps. We're not social people at all, so the nudge in those videos to talk to people is what ultimately landed us the job. We've only implemented 3.5 modules and are already seeing the business we envision taking shape.
Make it easier for clients to find you.
Narrow your positioning to generate qualified leads. Get specific on what you do and who you do it for to attract your ideal clients and projects you want to work on.
Get known, and get noticed.
Intentionally put your business in front of your ideal clients in the right place and at the right time. Learn how to effectively market your business so prospects are engaged, interested, and aware of what you do.
Get specific.
With the exercises included, you'll be able to select your niche, deepen your expertise, write your elevator pitch, identify your ideal clients, and more.
Inside this course:
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
Make it easier for clients to find you.
Narrow your positioning to generate qualified leads. Get specific on what you do and who you do it for to attract your ideal clients and projects you want to work on.
Get known, and get noticed.
Intentionally put your business in front of your ideal clients in the right place and at the right time. Learn how to effectively market your business so prospects are engaged, interested, and aware of what you do.
Get specific.
With the exercises included, you'll be able to select your niche, deepen your expertise, write your elevator pitch, identify your ideal clients, and more.
Inside this course:
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
Make it easier for clients to find you.
Narrow your positioning to generate qualified leads. Get specific on what you do and who you do it for to attract your ideal clients and projects you want to work on.
Get known, and get noticed.
Intentionally put your business in front of your ideal clients in the right place and at the right time. Learn how to effectively market your business so prospects are engaged, interested, and aware of what you do.
Get specific.
With the exercises included, you'll be able to select your niche, deepen your expertise, write your elevator pitch, identify your ideal clients, and more.
Inside this course:
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Stretch and flex your design muscles
Practice what you've learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
If you're ready to work on projects you love with the clients you want, this course is for you.
In this course, Chris Do will equip you with the positioning and marketing techniques to be seen as an expert in a crowded market. Whether you're a freelancer, entrepreneur, marketer, or a creative in any industry, this course is for you if you:
- Want to build a marketing strategy that attracts your dream clients
- Are ready to stand above the competition
- Wish you could work exclusively on the projects you want
- Dream of charging more for your creative services
- Want to be seen as an expert and trusted partner by clients
Selected Videos
Course Curriculum
Positioning & Marketing
Put your creative business in front of your ideal clients in the right place and at the right time.
- Niche Down and Specialize
- Marketing Strategies
- Homework Exercises
- Bonus Material
- Lifetime Updates
